Private Card is a point and segment-based loyalty program with 3 different membership tiers. Based on your current segment, you can earn higher points on your purchases and enjoy exclusive gifts and special privileges designed just for you.

Private Card members earn points at different rates depending on their card tier and type of purchase:

For Full-Priced (Season) Items:
• Classic members: 2%
• Silver members: 4%
• Gold members: 6%

For Discounted Items and Outlet Store Purchases:
All tiers earn points at a 1% rate.

You can redeem the points accumulated on your Private Card during your next adL purchases.

• 1 point = 1 TL (Turkish Lira)
• Points can be used for up to 50% of your total purchase amount
• On special campaign days, exclusive offers may be available to help you get more value from your points

You can check your accumulated points via the “My Account” section on adl.com.tr or by visiting any adL store.

Your Private Card tier is determined based on your total spending over the past 365 days:

• Classic: 0 – 19,999 TL
• Silver: 20,000 TL – 59,999 TL
• Gold: 60,000 TL and above

Your tier is automatically updated after your purchase based on the spending thresholds listed above.

 

Private Card points are valid until the end of the calendar year in which they are earned.
Unused points will expire and be reset at the end of the year.

Additionally, your card tier may increase or decrease based on your total spending over the past 12 months.
Tier updates are made automatically according to these totals.