Privacy Policy
WITHIN THE SCOPE OF LAW NO. 6698 ON THE PROTECTION OF PERSONAL DATA
INFORMATION TEXT REGARDING THE PROCESSING OF CUSTOMER AND VISITOR PERSONAL DATA
A. General Information
Pursuant to Article 10 of the Law No. 6698 on the Protection of Personal Data (“KVKK”), we have an obligation to inform you about the processes regarding the use of your personal data. This information text has been prepared for the purpose of informing you.
Due to our activities, we process some personal data of our customers and visitors (data subjects). You can access information about the processing of personal data of data subjects, transfer to third parties, methods of collection, legal grounds, and your rights under KVKK through this layered information text and the texts we prepare specifically for related activities.
Personal data refers to any information relating to an identified or identifiable real person. In this context, all information that identifies the relevant person, such as name, surname, phone number, and email address, is considered personal data.
Processing of personal data means any operation performed on such data such as obtaining, examining, recording, or using them. For example, membership registration on our website, issuing invoices in your name, establishing commercial communication such as advertisements, campaigns, surveys, marketing, or sending electronic messages to you, recording security camera footage in our stores are all considered data processing activities.
B. Information Texts
B.1. Website Memberships
For what purpose are your personal data processed?
For website membership operations, the following data are processed:
Identity information (your name, surname, date of birth, gender)
Contact information (your phone number, email address)
Transaction security information (details of transactions made via our website, password, verification code)
These are processed for the purposes of conducting business operations, managing customer relations, executing customer satisfaction activities, legal follow-ups, communication activities, information security processes, and fostering loyalty to our products and services.
How are your personal data collected and what is the legal basis for processing?
Your personal data are partially obtained automatically and partially from you via our websites www.adl.com.tr (for adL brand) and www.lovemybody.com.tr (for Love My Body brand).
Identity and contact information are collected based on your explicit consent (KVKK Art. 5/1). Transaction security information is collected under the legal basis of “processing being mandatory for the legitimate interests of the data controller provided it does not harm the fundamental rights and freedoms of the data subject” (KVKK Art. 5/2-f).
Your date of birth is collected with your explicit consent to offer you additional discounts and campaign opportunities on your birthday (to foster loyalty to the company’s products/services) (KVKK Art. 5/1).
Your gender information is collected with your explicit consent to offer personalized promotional opportunities (based on gender) (KVKK Art. 5/1).
To which third parties and for what purpose are your personal data transferred?
When you press the sign-up button, a verification code will be sent to the mobile phone number you provided to confirm the transaction, and a confirmation link will be sent to your email address. Therefore, your communication addresses and service providers will be transferred data. (If your email server is abroad, personal data will be transferred abroad. If you do not consent to international data transfer, please ensure your email server is located in Turkey.)
Also, your information will be transferred to software companies (legal entities) we use for business continuity.
Moreover, for storage and archiving, your data will be transferred to the archival service provider (legal entity).
Finally, for storage, archiving, and business continuity, your member information (including name, surname, phone number, email address, city, country, store name registered, date of birth, language, customer type, nationality status, email consent status, SMS/KVKK consent status, order-cancellation-return dates, products in basket, visited products, purchased products, and other order-related information) will be securely stored in encrypted form on AWS (EU-WEST-1 Region, Ireland) cloud servers. This means personal data will be transferred abroad. If you do not want your personal data transferred to the abroad server mentioned above, please continue shopping without signing up.
B.5. Commercial Communication and Commercial Electronic Message Sending
For what purpose are your personal data processed?
In commercial communication and commercial electronic message sending;
Your identity information (Name, surname, passport information for our foreign customers)
Your contact information (Phone number, email address)
Your transaction security information (Your transaction information and verification code related to your commercial electronic message preferences)
Your marketing information (Purchase history, information obtained through campaign activities)
will be processed for the purpose of carrying out advertising, campaigns, promotion, commercial, survey, marketing, or promotional processes.
What is the method of collecting your personal data and the legal basis for processing?
Your personal data is obtained through your providing this information on our website www.adl.com.tr for the adL brand, or www.lovemybody.com.tr for the Love My Body brand, your activity on the website, preferences and verification codes you provided to our store personnel, by verbal, partially automated or automated means.
Your transaction security information is collected under the legal basis of data processing stated in KVKK Article 5/2-f: "data processing is mandatory for the legitimate interests of the data controller provided that it does not harm the fundamental rights and freedoms of the relevant person."
Your other personal data (except transaction security data) is processed based on your explicit consent pursuant to KVKK Article 5/1.
If you provided your electronic communication address prior to 01.05.2015 during product supply transactions, then according to Temporary Article 1(2) of the Regulation on Commercial Communication and Commercial Electronic Messages, your communication information will be considered approved, and commercial communications within this scope will be processed based on the legal grounds of "explicit provision in laws" and "explicit consent."
Your explicit consent is required for any commercial communication or sending commercial electronic messages for advertising, campaigns, promotion, commercial, survey, marketing, or promotional purposes. This consent will not affect your ability to shop from our company. In other words, you may continue to purchase products or services from our company without granting permission for commercial communications or commercial electronic messages.
Regarding surveys, we remind that satisfaction surveys may be sent only once after the purchase of goods or services within a reasonable time, solely to measure customer satisfaction related to the service provided, without promoting any products or services. No inquiry to the Communication Preferences System (IYS) is required for such one-time survey calls.
To which third parties and for what purpose are your personal data transferred?
Your processed personal data;
To software or communication companies (legal entities) we use for ensuring business continuity,
To companies and authorized institutions (legal entities) from which we receive support for managing incoming and outgoing messages and keeping records,
To archival service providers (legal entities) for storage and archiving activities,
To third parties we get support from for conducting advertising, campaign, promotion, commercial, survey, marketing or promotional activities (for example, other companies conducting survey activities on our behalf)
will be transferred.
Since your process requires verification, a link and verification code will be sent to the email address or phone number you provided to confirm your permission for commercial communication and commercial electronic message sending and to ensure transaction security. Therefore, transfers will be made to the communication addresses you provided and to your service providers. (If your email server is located abroad, personal data transfer abroad will occur. If you do not consent to personal data transfer abroad, please ensure that your email server is located in Turkey.)
You can provide commercial communication and commercial electronic message permissions by using the verification code you receive (or by informing our store personnel). If you permit commercial communications and electronic messages, you consent to receiving marketing, campaign, promotion, and promotional SMS or emails. You may withdraw your consent at any time and without reason, terminating data processing based on your consent.
B.6. Private/Love Card Transactions
For what purpose are your personal data processed?
In Private/Love Card transactions;
Identity information (Name, surname, date of birth, gender, passport information for foreign customers)
Contact information (Phone number, email address)
Transaction security information (Transaction security data related to performed transactions)
Marketing and customer transaction information (Purchase history, customer transaction data)
are processed for customer relationship management processes, fulfillment of contracts (private card/love card membership agreement), and execution of loyalty processes related to company products/services.
What is the method of collecting your personal data and the legal basis for processing?
Your personal data is obtained through your provision of this information on www.adl.com.tr for adL brand, or www.lovemybody.com.tr for Love My Body brand, your website activity, and the information you provide to store personnel, through non-automated, partially automated or automated means.
Your transaction security information is collected under KVKK Article 5/2-f: processing is mandatory for legitimate interests of the data controller without harming fundamental rights and freedoms of the relevant person.
Additionally, your phone number and email address are collected under the same legal basis for notification of the information notice or carrying out communication activities.
Other personal data is processed based on your explicit consent under KVKK Article 5/1.
It is not mandatory to have a Private/Love Card to shop at our company. You can shop without a Private/Love Card. If you have a Private/Love Card, you allow special advertising, promotion, marketing, campaign, survey, and promotional activities (such as additional discounts defined for you). These activities aim to offer you personalized advantages based on your purchase amounts. Detailed information on these calculations can be accessed on our websites.
Your date of birth is collected for offering additional discounts and campaign opportunities on your birthday (for loyalty purposes), which is subject to your explicit consent (KVKK Article 5/1).
Your gender is collected to offer gender-specific promotional opportunities (for loyalty purposes), which is subject to your explicit consent (KVKK Article 5/1).
You may withdraw your explicit consent at any time without any reason and terminate data processing based on your consent.
To which third parties and for what purpose are your personal data transferred?
Your processed personal data;
To software or communication companies (legal entities) we use for business continuity,
To archival service providers (legal entities) for storage and archiving activities
will be transferred.
Since your process requires verification, a link and verification code will be sent to your email or phone to confirm your permission for commercial electronic message sending and ensure transaction security. Transfers will be made to your communication addresses and service providers. (If your email server is abroad, data transfer abroad will occur. If you do not consent, ensure your email servers are located in Turkey.)
B.7. Website Usage Transactions
Cookie information of relevant persons in website usage is processed for marketing analysis studies and business activities. For detailed information, please review the cookie policy on our website.
B.8. Shopping Transactions via E-Commerce Sites (Electronic Marketplaces)
For what purpose are your personal data processed?
In purchases made through websites;
Identity information (Name, surname, passport information for foreign customers)
Contact information (Address)
Customer transaction and financial information (Product code, order number, purchase time, place, content, and amount)
are processed for contract execution, customer relationship management, sales processes, after-sales support, finance and accounting, compliance with regulations, communication, logistics, business operations, storage and archiving, informing authorized persons/institutions, audit activities, legal follow-up, information security, and complaint/request management.
What is the method of collecting your personal data and the legal basis for processing?
Your personal data is obtained partially automatically and automatically via marketplaces.
Your data is processed under the legal bases of KVKK Article 5/2-a (explicit legal provision), 5/2-ç (obligation to fulfill legal responsibilities), and 5/2-c (processing necessary for contract establishment or performance).
To which third parties and for what purpose are your personal data transferred?
Your processed personal data;
To software companies (legal entities) used for business continuity,
To authorized public institutions for finance, accounting, legal compliance,
To cargo or logistics third parties (partners) for logistics activities (e.g., shipping or delivery),
To marketplaces where you made your purchase (partners),
To archival service providers (legal entities) for storage and archiving
will be transferred.
B.9. Electronic Newsletter Processes
For what purpose are your personal data processed?
In electronic newsletter subscriptions;
Identity information (Name, surname)
Contact information (Email address)
Transaction security information (Verification code)
are processed for customer relationship management, compliance with regulations, communication, business operations, storage and archiving, authorized institutions, audits, legal follow-up, and information security.
What is the method of collecting your personal data and the legal basis for processing?
Your personal data is obtained partially automatically and automatically via www.adl.com.tr or www.lovemybody.com.tr.
Your data is collected under your explicit consent pursuant to KVKK Article 5/1.
It is not mandatory to subscribe to the newsletter to shop. You can shop without subscription.
If subscribed, you consent to personalized advertising, promotion, marketing, campaign, survey, and promotional activities (such as additional discounts).
You can withdraw your consent anytime without reason.
To which third parties and for what purpose are your personal data transferred?
Your processed personal data;
To software or communication companies (legal entities) for business continuity,
To archival service providers (legal entities) for storage and archiving
will be transferred.
A confirmation link will be sent to your email address; thus, transfers to your communication addresses and service providers will occur. (If your email server is abroad, transfer abroad will occur. If you do not consent, ensure your email servers are in Turkey.)